Crosspoint is a newly launched investor relations advisory agency, with a uniquely international perspective on how best to address IR priorities and challenges for Saudi companies seeking to attract international investment, and dual presence in the key investment centres of Dubai and London.

Founded by Mika Toivola, former CFO of Dar Al Arkan, Saudi’s largest real estate company, and Alison Allfrey, a 20 year veteran of investor relations with specific expertise in advising emerging markets companies from the London investment hub, Crosspoint offers a new view. We provide advice across the investor relations spectrum, encompassing investment case development, financial calendar communication, investor targeting, sell-side and credit analyst relations, feedback and perceptions work, corporate governance, disclosure, IR training and strategy. We also have recourse to a network of best in class providers of specialist services, including share and bond register analysis, annual reports, website development and CRM.

IR strategy should be driven by best practice. We can help you develop your IR function, communications tools and market interaction strategy to be as effective, respected and high impact as possible.  

Investors regard Perception Studies as an essential part of best practice IR and proactive company engagement. Our experience shows perceptions work to be the best analytical tool for driving IR strategy, company positioning and investment case development from the most informed standpoint. It empowers companies to have a clear understanding of market sentiment and to be dynamic in addressing concerns, thereby optimising confidence and valuation.  We also conduct feedback after conference and roadshow interaction. 

Offering live results conference calls either via webcast or simply audio cast is an essential part of facilitating access to the company’s financial information, offering management access and communicating as proactively as possible around the framework of the financial calendar. We can assist your company with setting up this facility on a quarterly basis and preparing for lines of questioning. 

The website is the first port of call for investors and analysts in seeking information. We can help with making the company’s strategy, competitive positioning, business lines and management experience as clear and compelling as possible, whilst also providing all key IR oriented information.  

A high quality and fluent investment case is essential to nurturing international investor confidence and explaining the attractions of your company in a macro, regional and sector context. We are well versed in positioning Middle East companies successfully with international institutions and can advise on your results and other strategic messaging across all your financial documents.  

Increasingly, a company factsheet is seen as an invaluable resource for time-short fund managers. We are experienced in producing succinct documents for use on company websites, giving a snapshot of key company dynamics, market positioning, performance, goals, balance sheet strategy and management profiles.  

Companies need a filtered distillation of the international investment universe they are targeting in order to focus on appropriate targets and use management time effectively. We can conduct analysis of your current share register and those of relevant peers to provide an objective and workable strategy for investor outreach. 

We are experienced in offering a valuable overview of current sell-side coverage, as well as pointers and sentiment triggers for extending coverage to internationally based analysts, or those currently focusing more on your peers. 

High quality disclosure and a commitment to transparency are vital requirements for international investors. We have a track record in advising Middle East companies on how to meet these demands and make strong corporate governance a way of life. We have a track record in advising Middle East companies on how to meet these demands and make strong corporate governance a way of life and have access to specialist advisers in this field